Most of us can only dream of taking flight in a private jet, the sort of luxury spared for billionaires and high flying celebrities.
But a new travel service is shaking up the industry, one ride at a time.
JetClass is a luxury travel business offering seats on private jets for the same price as a business class flight.
Launching this month, the company was founded by business aviation guru Vladislav Zenov and tech-entrepreneur Wagas Ali.
They are also the brains behind CharterScanner, a concept which allows you to charter a private jet within ten minutes using just your smart phone.
Private jet charters usually charge upwards of £10,000 for the personalised flying service.
But now you can have a taste of the high life for a fraction of the price.
JetClass uses algorithms to predict the demand on flights to popular destinations.
It books private jets for frequent business class travellers to streamline the travel process.
There are some 280 million business class seats sold each year, which make up eight per cent of all airline tickets.
From June 2017, JetClass will launch its first fixed routes.
These meals are often better quality, because they’re made individually to order.
However, having a dietary requirement means an upgrade simply isn’t feasible.
Nik Loukas, a former flight attendant with Qantas who now runs a travel website, told Business Insider UK: “If there’s a special meal request in your booking, the airline won’t even look at you [for an upgrade].
“Because you’ve got a dietary requirement, they might not be able to cater for you if they upgrade you.”